Pizza Hut is a restaurant chain and international food
franchise specializing in pizza. The company was founded in 1958 by two
students, Dan and Frank Carney in Wichita, Kansas. He was bought by PepsiCo,
Inc.. in 1977. Pizza Hut is now the largest pizza restaurant chain in the
world, with nearly 12,000 restaurants, delivery-taking kiosks out in more than
86 countries.
Pizza Hut is present in Indonesia for the first time in
1984, and is the first pizza restaurant in Indonesia. Today, Pizza Hut is
easily found in major cities throughout Indonesia.
In Indonesia, Pizza Hut is very well known in the community.
Although it has many specialist restaurants are popping up pizza, Pizza Hut
brands remain number one.
If there is the question how to make Pizza Hut brands become
number one in Indonesia? I think it is unquestionable, because Pizza Hut is the first pizza restaurant in Indonesia, so many people know Pizza Hut. When we asked "Pizza Restaurant" is
definitely the most important exist our minds is the "Pizza Hut".
Supposed that the question is how Pizza Hut maintain their
brands in order to remain the number one pizza restaurant brands in Indonesia?
Okay, I'll try to give answers to that question.
I think there are some things to be done to make Pizza Hut
brands remain number one, namely:
1. always present the latest products.
This can create a
Pizza Hut has a chance to-consumer customers in the new. Each consumer has
different characteristics, with the new products enable consumers who initially
did not like the product before but could fit with new products. New products
keep the Pizza Hut brand is not dead.
2. create compelling
ads and related consumer hearts.
Such as ads by linking specific themes like the World Cup theme, New Year, Christmas, etc..
Such as ads by linking specific themes like the World Cup theme, New Year, Christmas, etc..
3. linking Pizza Hut
to do with anything related social activities.
Examples like "if you buy a pizza, then you've contributed Rp 100 for education in Indonesia". (noting it is really for social activities).
Examples like "if you buy a pizza, then you've contributed Rp 100 for education in Indonesia". (noting it is really for social activities).
4. always fix the
deficiencies in terms of customer service.
Like call center services, service delivery, etc.
Like call center services, service delivery, etc.
5. makes social media
(facebook, twitter, blogs, etc) as a service to consumers.
Social media can bring Pizza Hut with consumers.
Social media can bring Pizza Hut with consumers.
That's all I can say, there are many ways for brands
to be a number one. The key is loving consumers and always providing the best
service to consumers.
Thanks .